According to the joint prediction of WGSN and coloro, the five popular key colors in spring and summer of 2023 are digital lavender, sundial yellow, luscious red, tranquil blue and verdigris. These five colors are full of positive and optimistic saturated colors, emphasizing tranquility and healing. Will connect feelings of optimism, hope, stability and balance.

01

Digital Lavender

Purple will return to the main color in 2023, representing health and digital escapism, and become the representative color of physical and mental health and extraordinary digital world.

Fairy purple is best suited to light cloth. Wear it on your body to create a gentle and slightly alienated atmosphere.

02

Luscious Red

Compared with the traditional red, "charm red" highlights the feelings of users, and its distinctive color is quite infectious.

Charm red is a very bright color, full of passion and vitality. It is definitely the most eye-catching of the five key colors.

03

Sundial

Sundial is an instrument used to observe and record the shadow of the sun. The sundial yellow named after it has the feeling of light and shadow at sunset. It is a relatively thick color.

Sundial yellow can be said to be the most grounded color among the five key colors. Simple and deep, its saturated and simple quality makes it suitable for various collocations. For clothing and accessories, you might as well match neutral colors or use bright gold to enhance the texture.

04

Tranquil Blue

As a color closely related to the concept of sustainability, tranquil blue is light and clear, which is easy to associate with air and water; In addition, the color also symbolizes peace and tranquility, and helps consumers fight depression.

05

Verdigris

Aeruginosa is a saturated color between blue and green, which vaguely exudes a sense of vitality. It is a slightly deep and saturated tone, full of nostalgia and retro flavor.

Copper green is an extremely personalized green tone, which is more low-key and advanced than the general vigorous green.

So, master the color fashion trend

But I don't know how to use the "popular color" quickly, accurately and accurately?

Here's the method ↓↓

Color is the key to quality control. For the textile and garment supply chain, the premise to solve the color problem is to accurately identify the color. As a precision spectrophotometer, Xiaomeng launched by Munk can objectively and accurately measure color on behalf of human eyes, help garment brand enterprises, fabric enterprises and printing and dyeing enterprises quickly realize accurate quantitative collection and digital transmission of color, and ensure the accuracy and consistency of color information in all links of the supply chain from order standard to proofing and production.

Digital representation of color